I just signed this pledge, to reduce the amount of meat I eat.
The organisers seem to be mostly concerned about the slaughter of so many animals to feed us gluttons.
It’s true, that 56 billion animals are treated fairly shittily every year. But that’s not quite my main motivation…
I want to reduce global climate change impacts.
I watched this video from the satirical character, Jonathon Pie, the other day, about how people are upset that the British Govt don’t think animals are sentient, when of course everyone loves their dogs so much they dress them up in shiny winter jackets nowadays. He was taking the piss because most of the same people don’t give a toss about the environment or wildlife.
And he’s right.
But hey, if people stop eating meat because they can’t stomach the idea of a cute little piggy getting stuck with a knife and hearing that death squeal, well, that’s all to the good.
At this stage of the game, motivation does not matter. Only the end result.
Just like making petrol very expensive in Europe makes the emissions here not quite so fucking outlandish as in America.
So in order to save the planet’s bacon, as it were, we need to reduce meat consumption, and we can either make it expensive – like cigarettes- and/or make it unpalatable – also like cigarettes.
So how do we do the latter?
We put labels on meat that explicitly say, “Did you know that this pig (photo of cute pig) went through this (photo of bloody gutted corpse) to make this tasty ham?”
Perhaps followed by the sentence – “If you are okway with this, then go right ahead and enjoy the tasty meat…”
This will put off quite a few people.
Myself excluded, of course. I always have the actual animal in mind when I’m eating them. I’ve seen dead animals, seen animals die, had a hand in that death myself. That doesn’t make me a bad person, it just makes me a realist. It’s the folk who haven’t seen, and worse, don’t want to see, or even think about, the death that went before the packaging and purchase, who are the problem here.
It is not often their fault, though – the supermarkets and food companies have purposefully separated the nastiness from the tastiness. Who sees the butcher at work in their supermarket?
In Spain, you can still see dead rabbits, fur on, in the butcher’s counter, along with pig heads, baby pigs, chickens hanging with heads and legs on. That’s the way it should be.
But that doesn’t mean we aren’t fed a pile of shite at the same time.
This advert is running on Spanish TV at the moment. Watch it. It’s 20 seconds.
I have eaten this ham. It’s nice enough. But eff me, what the hell is that ad all about?
There’s not even a shot of the farm, never mind the pig.
Associating a cooked ham with strawberries, or mother’s milk is far from fucking natural, folks, let’s just make that clear.
Natural is seeing the animal on the farm. Natural is seeing it being butchered.
If you don’t want to see the latter, then no problem – just stay away from meat.
And we’ll all be happy – except the food companies.
As I get back into the swing of things after summer, first thing I have to do is congratulate David Devins of Co. Leitrim and Damian O’Sullivan of Co. Cork, who both won copies of my children’s novel, Peter and the Little People in the summer IWT Irish Wildlife Magazine’s book competition.
As you might know, I have pledged to give 10% of my royalties on Peter and the Little People to this NGO (if you’ve read the book you’ll know why) to help the great work they do.
At the moment a new battle has emerged for them, and us all, to tackle – the possible introduction of more destructive insecticides in Ireland, which threaten bees and other useful and important insects.
It seems that the fight to protect bees, like the fight to stop much environmental destruction will be continual, as companies try to introduce more chemicals.
It’s similar to George Monbiot’s post this week, that though the TTIP agreement seems to have been abandoned in the face of so much negative public opinion against it’s implementation, there are other similar treaties in the works, all designed to take power to legislate international companies from government – and thus public – hands. At the end he suggests we can never let our guard down, for the corporations and their cronies are always working against us and our environment, and they only need to succeed once, while we have to beat them every time.
Similarly, the bees and other insects only have to be erased from the planet once, and we have to save them every year, every week, every day.
Do your bit – join the IWT or whatever similar organisation operates in your country. And be vocal, even through the internet. It’s not quite the direct action that seems necessary to protect the Dakota water supply, but it’s effective when there are enough of us.